SBD/June 28, 2013/Media

Final Ratings: Hispanic Viewership Up For NBA Finals; NBA TV Sees New WNBA Record

ABC averaged 2.8 million Hispanic viewers for its coverage of the Heat-Spurs NBA Finals, up 31% from last’s year’s Heat-Thunder matchup. Among all viewers of the NBA Finals on ABC, 17% were Hispanic, up 13% from last year. Game 7 on June 20 averaged 4.1 million Hispanic viewers, marking the second best Hispanic audience for any sports event on TV this year, behind only UniMas’ audience for the U.S.-Mexico FIFA World Cup qualifier on March 26.

PREP WORK: ESPN and ESPN2 averaged 485,000 viewers for the 12 group stage matches at the FIFA Confederations Cup, up 26% from 384,000 viewers for the group stage in ’10 from South Africa. The Brazil-Italy match last Saturday averaged 933,000 viewers, marking ESPN’s best audience on record for a Confederations Cup group play match. The previous best was 801,000 viewers for the U.S.-Italy match on June 15, 2009.

NOTES: NBA TV drew 113,000 viewers for last Friday’s WNBA Storm-Silver Stars matchup, marking the net’s most-viewed WNBA game on record. NBA TV has been airing WNBA games since ’03. Meanwhile, ESPN2’s WNBA games are averaging 289,000 viewers to date this season, up 26% from the same point last year (Karp).

The charts below list final Nielsen ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA Finals: Heat-Spurs: Game 7
6/20
ABC
9:00-11:52pm
15.3
26,319
NBA Finals: Heat-Spurs: Game 6
6/18
ABC
9:00pm-12:19am
12.3
20,636
NHL Stanley Cup Final: Blackhawks-Bruins: Game 4
6/19
NBC
8:10-11:37pm
3.8
6,459
NHL Stanley Cup Final: Blackhawks-Bruins: Game 5
6/22
NBC
8:10-11:00pm
3.2
5,632
MLB: (regional)
6/22
Fox
7:12-10:15pm
2.0
3,088
PGA Tour: Travelers Championship: Final Round
6/23
CBS
3:00-6:30pm
1.9
n/a
PGA Tour: Travelers Championship: Third Round
6/22
CBS
3:00-6:00pm
1.3
n/a
FIFA World Cup qualifier: U.S.-Honduras
6/18
UniMas
8:52-11:25pm
0.6
1,328
U.S. Track & Field Championships
6/23
NBC
4:00-6:00pm
0.9
1,248
IndyCar: Iowa Corn Indy 250
6/23
ABC
2:30-5:00pm
0.7
928
"ESPN Sports Saturday"
6/22
ABC
4:00-6:00pm
0.5
n/a
Dew Tour: Ocean City Beach Championships
6/22
NBC
4:00-6:00pm
0.4
546
Dew Tour: Ocean City Beach Championships
6/23
NBC
2:00-4:00pm
0.4
499
Lucas Oil Off Road Racing
6/22
CBS
2:00-3:00pm
0.4
n/a
AMA Motocross
6/22
NBC
3:00-4:00pm
0.3
432
Stadium Super Truck Series
6/23
NBC
1:00-2:00pm
0.3
327
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NASCAR Sprint Cup: Sonoma
6/23
TNT
3:00-6:25pm
3.0
4,660
NHL Stanley Cup Final: Blackhawks-Bruins: Game 3
6/17
NBCS
8:00-10:55pm
2.3
4,001
NASCAR Nationwide Series: Milwaukee
6/22
ESPN
5:00-8:35pm
1.2
1,708
Boxing: Adrien Broner d. Paulie Malignaggi
6/22
Showtime
11:31p-12:23am
0.8
1,280
FIFA World Cup qualifier: U.S.-Honduras
6/18
ESPN
8:30-10:59pm
0.7
1,127
College World Series: UCLA-North Carolina
6/21
ESPN
8:00-11:44pm
0.7
1,099
College World Series: Oregon State-Indiana
6/19
ESPN
8:00-10:55pm
0.7
1,044
MLB: Rangers-Cardinals
6/23
ESPN
11:00pm-2:09am
0.7
1,017
College World Series: North Carolina-N.C. State
6/20
ESPN
8:00-11:43pm
0.6
1,008
College World Series: Mississippi State-Indiana
6/17
ESPN2
8:00-11:35pm
0.6
969

Return to top

Related Topics:

Media

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug