Menu
Research and Ratings

Sports Participation Levels Remain Steady In The U.S.; Running, Lacrosse See Gains

Overall participation in sports, fitness and related physical activities remained relatively steady from ’11 to ’12, according to recent data published by the Sports & Fitness Industry Association (formerly SGMA). Fitness sports had the biggest increase, while team and water sports also saw gains. Individual and winter sports saw slight declines. There are 206.7 million active Americans ages 6+, while 28% of all Americans can be described as inactive, up slightly from ’11. The most active states in the U.S. are Colorado and Utah, while Oklahoma, Arkansas and Mississippi rank as states with the lowest levels of healthy activity. Meanwhile, spending levels in ’12 were up from ’11, with some of the biggest gains seen in team sports at the school level. Some 70% of parents polled said they spent more than $100 for team school sports. This year’s survey was conducted online among 42,356 U.S. respondents during January and February. Listed below are participation levels among select sports, with comparisons to previous years (SFIA).

TOTAL PARTICIPATION LEVELS AMONG SELECT SPORTS IN THE U.S.
SPORT
'12 (000)
1-YR % +/-
2-YR % +/-
5-YR % +/-
Running/jogging
51,450
2.8%
5.0%
4.7%
Basketball
23,708
-4.4%
-2.9%
-1.8%
Swimming (fitness)
23,216
7.9%
n/a
n/a
Tennis
17,020
-4.2%
-4.6%
0.2%
Baseball
12,976
-4.3%
-4.4%
-4.2%
Soccer (outdoor)
12,944
-5.3%
-3.4%
-1.1%
Softball (slow-pitch)
7,411
-5.1%
-6.5%
-4.8%
Snowboarding
7,351
-3.0%
-5.3%
1.6%
Football (tackle)
6,220
-3.5%
-4.7%
-4.7%
Lacrosse
1,607
7.1%
6.3%
8.9%

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/06/26/Research-and-Ratings/Sport-participation.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/06/26/Research-and-Ratings/Sport-participation.aspx

CLOSE