Sources: NASCAR Seeking $1B For Title Sponsor Nike's Converse Launches "Made By You" Campaign Boston 2024, Local Universities To Discuss Venues Powerade's "Just A Kid" Ad Features Rose Under Armour Focusing On Fitness Apps NASCAR Race Makes Title Sponsor's Site Crash PBR, Sonic Partner For Remainder Of '15 Marketplace Roundup Ovechkin Signs With Fanatics Authentic IOC Could Alter Controversial Rule 40
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SBD/June 26, 2013/Marketing and Sponsorship
Adidas Inks Canadian Olympic Apparel Deal; Sport Chek Added As Retail Partner
Published June 26, 2013
NORTHERN EXPOSURE: Canadian skeleton racer Jon Montgomery, who will be featured in the "What It Takes" campaign, said, “It’s still a tough row to hoe for Canadian athletes when it comes to getting sponsorship dollars in the private sector -- even for the seven of us standing up here. It’s not an easy landscape to work within as far as private sponsorship in Canada, so it’s so rewarding when a deal like this comes together.” Meanwhile, the GLOBE & MAIL’s Rachel Brady notes the COC "has been active recently in landing new deals.” It announced a “new partnership with BMW Group Canada earlier this year, which will go through the next two Olympic Games” (GLOBE & MAIL, 6/26).