Ovechkin Signs With Fanatics Authentic IOC Could Alter Controversial Rule 40 Kingsford Charcoal Bags To Feature O'Bannon Boston '24 Can't Fundraise Outside Of Region Freddie Jacobson Debuting Three Microbrews Athletes Enlisted To Push Fruits, Veggies Chelsea, Yokohama Strike Jersey Deal Bumgarner Tops All MLB Merch Sales Texas A&M Rejects "WRTS" Hashtag Marketplace Roundup
Upcoming Conferences and Events
SBD/June 26, 2013/Marketing and Sponsorship
Adidas Inks Canadian Olympic Apparel Deal; Sport Chek Added As Retail Partner
Published June 26, 2013
NORTHERN EXPOSURE: Canadian skeleton racer Jon Montgomery, who will be featured in the "What It Takes" campaign, said, “It’s still a tough row to hoe for Canadian athletes when it comes to getting sponsorship dollars in the private sector -- even for the seven of us standing up here. It’s not an easy landscape to work within as far as private sponsorship in Canada, so it’s so rewarding when a deal like this comes together.” Meanwhile, the GLOBE & MAIL’s Rachel Brady notes the COC "has been active recently in landing new deals.” It announced a “new partnership with BMW Group Canada earlier this year, which will go through the next two Olympic Games” (GLOBE & MAIL, 6/26).