Spieth Stars In New AT&T Campaign United Extends Deal With N.Y. Marathon USOC Denies Rumor Of Dropping Boston Rio Opening Ceremony Ticket Gets Pricey Univ. Of South Carolina Merchandise Selling Fast Union Adds Acme, Trumark As Official Sponsors Denny's Inks Denny Hamlin To Deal Brewers Aim To Win Back Harley Davidson Lewis, Mickelson Star In New KPMG Campaign Failed '24 Bid Would Set Back USOC
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SBD/June 26, 2013/Marketing and Sponsorship
Adidas Inks Canadian Olympic Apparel Deal; Sport Chek Added As Retail Partner
Published June 26, 2013
NORTHERN EXPOSURE: Canadian skeleton racer Jon Montgomery, who will be featured in the "What It Takes" campaign, said, “It’s still a tough row to hoe for Canadian athletes when it comes to getting sponsorship dollars in the private sector -- even for the seven of us standing up here. It’s not an easy landscape to work within as far as private sponsorship in Canada, so it’s so rewarding when a deal like this comes together.” Meanwhile, the GLOBE & MAIL’s Rachel Brady notes the COC "has been active recently in landing new deals.” It announced a “new partnership with BMW Group Canada earlier this year, which will go through the next two Olympic Games” (GLOBE & MAIL, 6/26).