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Kevin Durant Joins Roc Nation Sports For Representation In All Areas
Published June 25, 2013
HOW DOES THIS PARTNERSHIP IMPACT DURANT? ESPN's Mike Greenberg speculated that Durant signing with Jay-Z is about “flash and dash and opportunity,” and that it is the first step towards him "ultimately leaving Oklahoma City.” ESPN’s Mike Golic: “I got to believe that Jay-Z is looking to grab more than a few clients. Is he going to want them all to end up in New York?” Greenberg: “Talk to Stephen A. Smith about how CAA tries to control where these guys go all the time." Greenberg called Durant Roc Nation's "highest-profile client" and CAA has been "known to want to move their guys to places where they can be together and they can be highly visible and marketable." Greenberg: "We know what that means. That means New York, Chicago, Miami, Boston, Los Angeles and places like that. Less so a place like Oklahoma City." Golic: “Kevin Durant, guys like that -- and we’ve seen it in football as well -- you can be in small markets and still be a major star. You just said it, Kevin Durant’s in every commercial out there. He’s a monster star.” Greenberg agreed that Durant is “in every commercial" and asked, "What more could you want?” Golic: “Maybe he’s looking for global. Maybe more global, because certainly Jay-Z is global” ("Mike & Mike in the Morning," ESPN Radio, 6/25).