SBD/June 25, 2013/Colleges

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  • Rutgers AD Julie Hermann Looks To Put Troubles In Past, Dive Into New Role

    Hermann's early priorities will be on fundraising and facility improvements

    Rutgers Univ. AD Julie Hermann yesterday said that she was "grateful to have survived her own troubles and was eager to move past them," according to Tom Luicci of the Newark STAR-LEDGER. Hermann talked "about 'strategic plans' and new ideas as she sets about leading the school into the Big Ten" next year. But with a "sharp awareness, she recognizes what she has gone through to get to this point." Hermann said, "I think basically the first month I was burned by fire. So after that, there’s nothing to do but focus on what’s best for Rutgers. Everyone around me wants to go forward, and that’s what I want. So it feels 10 times better to me to be on day eight on the job and to be focused on the students and the coaches." She added, "Right now is the beginning of the deep dive into really all of the subject matter it takes to get organized and get strategic about what we’ll do as we prepare to go into the Big Ten." Luicci notes the immediate items on Hermann's to-do list "deal with fundraising and improvements to the athletic facilities, specifically the school’s basketball arena, which is in need of a major overhaul." Hermann said, "I’m starting to get up to speed on what needs to happen, what’s in the hopper and what the funding model will be" (Newark STAR-LEDGER, 6/25). Hermann: “In my interview, I campaigned on values. That’s the irony of this. I had an incredible opportunity to be part of building an athletic department (at Louisville) that started at the bottom. We built it on four words: class, integrity, humble and hungry. That’s been part of my ethos all along" (Bergen RECORD, 6/25).

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  • Maryland Aims To Capitalize On Big Ten Move With Improved Attendance, Fundraising

    Maryland football is already seeing an uptick in season-ticket sales

    The Univ. of Maryland "needs to build its fan base, its athletic fundraising and its imprint on the region" ahead of its move to the Big Ten next year, according to Jeff Barker of the Baltimore SUN. The school "hopes to begin closing the gap this fall" between last season's low football attendance and "its vision of sold-out Big Ten home games in the future." UM sees the Big Ten as the "remedy to years of middling attendance figures for games against ACC opponents such as Wake Forest and Boston College." The football program "has not grown big enough to fill the stadium's Tyser Tower," the $50.8M modernization project that "opened amid a recession in 2009 and included an expansion featuring luxury suites with bars and flat-screen TVs." But as of early this month, 48 of the tower's 63 suites "were committed," and the school had "sold 15,046 football season tickets" through June 4. The season-ticket sales represent 1,815 "more than at the same time last year, but down from about 20,000" before the '11 season. The school recently held an Inner Harbor cruise on the Spirit of Baltimore as part of an outreach campaign that "also extended to Washington, Annapolis and Ocean City." The idea was to "generate excitement" for UM athletics, but also to "impress upon fans the necessity of more financial support." The athletic department wants to "increase membership in its main booster organization -- the Terrapin Club -- to more than 10,000." The club had "about 7,000 members in June." UM also has been "emphasizing 'young alumni' events, holding receptions before away football and basketball games." UM Deputy AD Nathan Pine said the school wants to deepen "the culture of giving right out of school" (Baltimore SUN, 6/23).

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