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SBD/June 20, 2013/Marketing and Sponsorship
Olympic Marketing Notes: Swimmer Cullen Jones Signs Deal With Phillips 66
Published June 20, 2013
SWITCHING GEARS: In S.F., John Crumpacker notes U.S. middle-distance runner Alysia Montano has signed with Asics after her Nike deal "was not renewed after the 2012 Olympic Games in London, when she was fifth in the 800 meters.” Montano, who initially signed with Nike, said, "The focus should not be on the dollar bill. It is nice to be compensated for your efforts." She added the Asics deal allows her to "support myself and my family without working another job." Montano has a “secondary sponsorship deal" with Red Bull” (S.F. CHRONICLE, 6/20).
CHECK THIS: In North Dakota, Brad Schlossman reported Silver-Medal winning U.S. women's hockey players Jocelyne and Monique Lamoureux recently “signed a two-year endorsement deal with Nike to wear its products and appear at promotional events.” Financial terms of the deal were not disclosed. The twins also “have signed with Chicago Sports and Entertainment Partners, a sports agency that primarily works with Olympic athletes” (GRAND FORKS HERALD, 6/19).
TAKING ANOTHER LAP TOGETHER: USA Track & Field has extended its partnership with Indianapolis-based St. Vincent Sports Performance through '16. SVSP since '09 has provided USATF athletes medical services at St. Vincent Indianapolis Hospital. The two organizations in the coming years will work jointly on social media promotions and will develop co-branded products and events (USATF)....USA Triathlon has signed orthopedic device firm DJO Global as a Silver-Level sponsor through '14 (USA Triathlon).