Bills Fire Whaley Day After NFL Draft Browns May Release Draftee Accused Of Battery IndyCar Race At Phoenix Int'l Likely To Return in '18 Bears QB Trubisky Jeered At Bulls Game SunTrust Park As Concert Venue Gets Mixed Reviews Joshua-Klitschko Title Fight Draws 90,000 To Wembley Porsche Agrees To Rights Deal For WTA Season Finals NFL Draft Breaks Attendance Record Rostraver Ice Garden Named "Hockeyville USA" Philips Arena Renovation Could Start Soon
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SportsBusiness Journal explores the nexus of sports and entertainment as brands look to make powerful and lasting connections with consumers. Brands searching for stronger ties to popular culture incorporate both industries into their marketing mix with the goal of tapping into consumer passions. The link is especially important at a time when content is king in many marketing initiatives. We’ll look at some of the latest and most effective ways brands are making this mix work.
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