Quote of the Day
"The prevailing thought is that women's basketball can do better -- commercializing, attracting new fans. The sport lends itself to being something much bigger than what it is. "-- Former WNBA President Val Ackerman, on findings from her study looking to improve women’s college basketball. (USATODAY.com, 6/17)
The WTA today fully launched its global "40 Love" ad campaign that celebrates the organization's 40th anniversary and includes print, TV and digital elements. The print element, under the tagline "Forty Years of Breaking Barriers. Thank you for inspiring us," pairs images of five current women's tennis players with those of past stars in a series of one-page ads. Billie Jean King narrates two TV spots: the 60-second "Time Flies" and "Give," which comes in both 30- and 60-second versions. Chermayeff & Geismar & Haviv, N.Y., created the print ad campaign as well as the "40 Love" logo, which launched earlier this year. The TV spots were produced by James Allen of Visual+Aid Inc., Portland. Allen also worked on the WTA's "Strong Is Beau ...
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Univ. of Kansas inks deal with TWC for Tier-3 TV rights.
Val Ackerman releases recommendations to enhance women's college basketball.
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Memphis native Justin Timberlake is being courted to play a role in his hometown PGA Tour event.
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