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SBD/June 12, 2013/Media
NHL Will Highlight Top Players With Live Awards Presentation Produced By NBC, CBC
Published June 12, 2013
VIVA LAS VEGAS: The NHL struck a deal with the Las Vegas Convention & Visitors Authority in ’09 to begin hosting the season-ending celebration. But due to the lockout pushing the start of the season to January, there was not sufficient time between the potential end of the Stanley Cup Final and the NHL Draft to put on a full-scale awards gala. Pilling said, “While it is a different way of doing the show, it’s going to be a nice way of doing the show. One of the opportunities that we have here is we’re going to be able to co-promote the NHL Awards along with Game 2 of the Stanley Cup Final, which is really nice to be able to leverage the audience that will naturally come along with that.” Viewers can expect to see commercial spots for the NHL Awards program tonight during Game 1 of the Bruins-Blackhawks series, as well as hear plenty of mentions of the show throughout the intermission and pre- and postgame reports. Bellotti said, “Our feeling is that the interest level is sort of at an all-time high. So let’s take advantage of that and try to bring some of the biggest stars in the game to that venue and to that site when there’s so many eyeballs on it as opposed to a little bit later in the summer when naturally people’s attention gets turned to other things.” The NHL has two more years left on its agreement with the LVCVA, and will honor those starting again next season.