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SBD/June 12, 2013/Media
ABC Sees NBA Finals Game 3 Overnight Down 4% With Spurs' Blowout Win
Published June 12, 2013
DYNAMIC DUO: BROADCASTING & CABLE's Michael Malone noted the Heat-Spurs NBA Finals matchup means the Miami and San Antonio ABC affiliates in Post-Newsweek's portfolio "would have home teams in the NBA championship." TV execs said that having a home team in a pro sports championship "can mean three-to-five times more revenue for the involved station." One former Miami station GM "estimated 30-second spots in Miami going for $30,000-$40,000; others believed they would be higher." Post-Newsweek also benefits from the stations "sharing resources during the championship, as well as the vast promotional platform a rabidly viewed series will warrant." Miami-based WPLG-ABC offers a free Heat "mobile app and a downloadable 'Eastern Conference Champions' poster adorned with the Heat -- and 'Local10.com' -- logos." San Antonio-based KSAT-ABC's signal airs on the AT&T Center Jumbotron "when the Spurs are playing in Miami." The station is "selling 10-second 'shout-outs,' which sees companies buy time to yell a supportive 'Go Spurs Go!' on the air." KSAT VP & GM Phil Lane is "using the promotional soapbox to tout a new mobile app for the station's thriving 'Good Morning San Antonio' program" (BROADCASTINGCABLE.com, 6/10).