UA Releases MVP Version Of Curry's Shoe Wells Fargo Unveiling Ad Around Tourney Texas Withdraws "Havoc" Trademark Request Goodyear Won't Renew USSA Sponsorship Jeep To Sponsor World Surf League Pirates Using Towels To Go Green Mariota Signs Deal With First Hawaiian Bank Mayweather Merch Sells Briskly In Vegas Colorado Reveals New Football Unis Johnstown Wins Kraft Hockeyville Contest
Upcoming Conferences and Events
SBD/June 12, 2013/Marketing and Sponsorship
USGA Looks To Improve Pace Of Play With "Caddyshack"-Inspired Marketing Campaign
Published June 12, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
TAKING A DIFFERENT APPROACH: USGA President Glen Nager formally announced the program during a press conference this morning and acknowledged the campaign is "different," but he hopes it will be "effective in mobilizing the golf community to be a part of the solution" to the pace-of-play problem. Nager: "Particularly if you, the media, will embrace it, support it and promote it.” Golf Channel’s Arron Oberholser said the USGA has "attacked this problem the right way." Oberholser: "It’s basically a public call to action, which I think is a great idea, getting it out there especially with the iconic names they’ve put up there” (“Live From the U.S. Open,” Golf Channel, 6/12).