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SBD/June 12, 2013/Marketing and Sponsorship
USGA Looks To Improve Pace Of Play With "Caddyshack"-Inspired Marketing Campaign
Published June 12, 2013
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TAKING A DIFFERENT APPROACH: USGA President Glen Nager formally announced the program during a press conference this morning and acknowledged the campaign is "different," but he hopes it will be "effective in mobilizing the golf community to be a part of the solution" to the pace-of-play problem. Nager: "Particularly if you, the media, will embrace it, support it and promote it.” Golf Channel’s Arron Oberholser said the USGA has "attacked this problem the right way." Oberholser: "It’s basically a public call to action, which I think is a great idea, getting it out there especially with the iconic names they’ve put up there” (“Live From the U.S. Open,” Golf Channel, 6/12).