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Marketing and Sponsorship

True Hollywood Story: Rookie Sensation Puig Sets Dodgers Merch Sales Record, Films TV Ad

The Dodgers said that they sold more merchandise featuring rookie RF Yasiel Puig from Thursday to Sunday last week "than they had ever sold of any player over a four-day period -- more than even" former MLBers Manny Ramirez, Fernando Valenzuela or Hideo Nomo, according to Hernandez & Shaikin of...

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SBJ Morning Buzzcast: May 21, 2024

Historic week for the NCAA?; NFL owners vote on private equity; NASCAR's charters; and the NBA Conference Finals.

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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