SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/June 11, 2013/Marketing and Sponsorship
Names & Faces: Critics Respond To Nike's New Tiger Woods Spot
Published June 11, 2013
THE KING AND I: China-based Internet service provider Tencent has signed a deal with Heat F LeBron James, who will become a spokesperson for “NBA 2K” Online in China. Terms of the agreement were not released, but James will appear in advertising campaigns and other promotions to support the game, which is based on the “NBA 2K” video game series. “NBA 2K” Online in China was developed by Tencent Games, 2K and Visual Concepts China. “It gives me a way to reach my fans in China and interact with them in a whole new way,” James said in a statement. The deal also calls for Tencent to create official LeBron James social networking accounts in China (John Lombardo, Staff Writer).
HOW TO PLAY THE LOTTO: In Columbia, Jamie Self reports 49ers RB and Univ. of South Carolina alum Marcus Lattimore "recently came back to Williams-Brice Stadium to film a 'public service announcement' for the S.C. Education Lottery’s 'Play Responsibly' ad campaign." The S.C. Education Lottery said that it "paid Lattimore $20,000 to appear in one 30-second and one 15-second television commercial." The ads "will air for a year." Lattimore is the "first celebrity to appear in the 'Play Responsibly' commercials" (Columbia STATE, 6/11).
RUNNER'S WORLD: In Denver, Daniel Petty reported U.S. middle distance runner Emma Coburn "has signed a professional contract with shoe company New Balance." Terms of the deal were not disclosed, but Coburn said she will "be with them for a while," adding she is "very happy with the terms" (DENVER POST, 6/10).