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SBD/June 7, 2013/Marketing and Sponsorship
NBA Marketing Notes: Four Movie Studios Promoting Films During Finals Intros
Published June 7, 2013
DRY TEXAS AIR: ESPN's Darren Rovell reported the Spurs represented only 1% of all NBA team merchandise "sold this season." The team plays in the "fourth-smallest market in the NBA," and Spurs F Tim Duncan "doesn't exactly help the Spurs become relevant outside of San Antonio." The Davie-Brown Index indicated that just 49% of the country knows who Duncan is, compared to the 86% who know Heat F LeBron James ("Money Talk," ESPN.com, 6/4).
TONGUE TIED: The NBA and sports accessory company Skootz have debuted a joint innovative shoelace replacement gear entitled "Replacez." The new NBA "Replacez" gear consists of banded elastic straps with a snap-in attachment that weaves directly through the eyelets of any laced shoe. To coincide with the NBA Finals, Skootz is releasing special edition versions for Heat fans. The company also will release branded Replacez gear for additional NBA teams online and throughout retail locations throughout the '13-14 season (NBA).
STERN DESERVES KUDOS: Several TNT and NBA TV analysts who played in the NBA reflected Thursday night on NBA Commissioner David Stern's career, and Charles Barkley noted, "When we came in in '84, the players were not doing endorsements. Like you think about Magic Johnson, Larry Bird, they had like the little Converse commercial. Then Michael came in and he started doing Nike." He said of Stern, "He has to take some credit for that. He started marketing stars because the NBA is about marketing stars" ("Open Court," NBA TV, 6/6).