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SBD/June 7, 2013/Marketing and Sponsorship
Univ. Of Indiana's New Helmets Creating Rare Buzz Around Its Football Team
Published June 7, 2013
WORTH A SHOT: ESPN's John Saunders noted tradition "takes precedence over a flashy new look" with a lot of college football programs, as fans are "not going to see Michigan, Alabama or Penn State break out new uniforms." Saunders: "But when a program is struggling, why not?" But ESPN's Andre Ware asked, "Do you win games by just rolling helmets out there?" ("College Football Live," ESPN, 6/6).