Manchester United Set To Ink $1B Nike Pact Adidas Studies MLS Teams Before Designing Jerseys Target To Sponsor MLB All-Star Game In Minny PNC Park Switching From Pepsi To Coca-Cola Peak Puts BlueDEF Name On PBR Velocity Tour Wilson's MLB Rangers Jersey, T-Shirt Hot Sellers Verizon, IndyCar Nearing 10-Year Title Deal Manziel Signs Multiyear Deal With Nike LeBron James Complains About Sleeved Jerseys Adidas Unveils Postseason Jerseys For 10 Schools
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SBD/June 6, 2013/Marketing and Sponsorship
Published June 6, 2013
SNEAKER HEADS: In N.Y., Mark DeCambre reports former NBAer John Starks has "invested in a startup basketball-shoe maker, called Ektio, whose designs are aimed at preventing ankle injuries to players." Starks and Basketball HOFer Rick Barry, who "also owns a piece of the company, will serve as spokesmen for the brand." The shoes are currently "only available online and cost $130" (N.Y. POST, 6/6).
DEVIL WITH A CAUSE? In Detroit, David Goricki reports apparel maker Made in Detroit and American Badass Beer, both owned by musician Kid Rock, will sponsor the Detroit APBA Gold Cup hydroplane races this summer, enabling the event "to return the Free Friday to kick off the three-day weekend" July 12-14 (DETROIT NEWS, 6/6).
BOX OF RAIN: Richard Childress Racing announced that Rain-X will serve as the primary sponsor for the NASCAR Nationwide Series driver Brian Scott's No. 2 Chevrolet at the July 5 Subway Firecracker 250 at Daytona Int'l Speedway (RCR).