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SBD/June 5, 2013/Media
Heat-Pacers Game 7 Is TNT's Best NBA Audience; Playoffs Down Through Conf. Finals
Published June 5, 2013
CONFERENCE FINALS WRAP: TNT finished with a 5.2 rating and 8.4 million viewers for the seven-game Eastern Conference Finals, up 4% and 8%, respectively, from the net's 5.0 rating and 7.8 million viewers for the six-game Thunder-Spurs Western Conference Finals last season. TNT led all networks (cable and broadcast) among key adult male demos during each night of the series. Meanwhile, ESPN and ABC finished with a 3.1 rating and 4.9 million viewers for the Spurs' sweep of the Grizzlies. Last season, the net averaged a 6.2 rating and 10.1 million viewers for the seven-game Heat-Celtics series. Through the Conference Finals, NBA games have averaged a 2.7 rating and 4.2 million viewers across ABC, ESPN, TNT, ESPN2 and NBA TV, down 16% and 15%, respectively, compared to the same period last year (Karp).
STEP UP TO THE MIC: ESPN's Jeff Van Gundy yesterday discussed NBA coaches being required to do in-game interviews and whether it is just a gimmick for TV. Van Gundy: "I think there's no coach that looks forward to it. I think some hide it better than others. I don't consider it a gimmick." He added, "Because they are distracted, I don't think those are particularly revealing." Van Gundy: "I used to like it when they had the boom mics in the huddle because you didn't have to do anything different." In lieu of interviewing coaches, Van Gundy said, "I think what would be as good is interviewing the head official; what does he see, what's happening in the first quarter. You know, what are they looking for; what is the scouting report on these two teams" (THE DAILY).