Snickers Releases First Manziel Commercial Univ. Of Toledo Signs Deal With Cavaliers 49ers Renew Deal With U.S. Bank College Football Marketing Notes Comcast-NASCAR Deal To Be Announced Bellis Not Likely To Strike Endorsement Deals Jordan, Federer U.S. Open Chat Boosts Sales Tony Hawk Named Sony Action Cam Endorser Jordan Talks Federer Shoe Collaboration Ford Field Gets Title Sponsor For Bowl Game
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SBD/June 5, 2013/Marketing and Sponsorship
Published June 5, 2013
STAR OF THE SPOT: In Birmingham, Matt Scalici reported Under Armour put Falcons WR Julio Jones’ “acrobatic skills to use in their latest ad.” In a commercial titled "How it Ends," Jones “begins by hauling in an impressive one-handed catch in the end zone before explaining step by step what led to the moment” (AL.com, 6/3).
IT'S IN THE HOLE: GOLF DIGEST's Stephen Hennessey reports Devant Sports Towels “hopes to cash in" on the popularity of "Caddyshack" with $25 golf towels featuring caricatures from the movie. Artist David O’Keefe “fashioned the illustrations” of the movie characters onto 16-by-25 inch towels that are “made of a polyester-cotton blend” (GOLF DIGEST STIX, 6/5 issue).