TD Ameritrade Not Returning As USOC Sponsor Advance Auto Parts To Title NASCAR's Clash Daytona Beach Ads With Danica Patrick Set To Debut New Bud Light Campaign To Debut During SB Wix.com's SB Ad Features Statham, Gadot Marketplace Roundup Nike Will Not Include Sleeves On NBA Jerseys Conor McGregor Looks To Trademark Name J.C. Penney, Kohl's Going Big On Activewear Marketplace Roundup
SBD/June 5, 2013/Marketing and Sponsorship
Published June 5, 2013
STAR OF THE SPOT: In Birmingham, Matt Scalici reported Under Armour put Falcons WR Julio Jones’ “acrobatic skills to use in their latest ad.” In a commercial titled "How it Ends," Jones “begins by hauling in an impressive one-handed catch in the end zone before explaining step by step what led to the moment” (AL.com, 6/3).
IT'S IN THE HOLE: GOLF DIGEST's Stephen Hennessey reports Devant Sports Towels “hopes to cash in" on the popularity of "Caddyshack" with $25 golf towels featuring caricatures from the movie. Artist David O’Keefe “fashioned the illustrations” of the movie characters onto 16-by-25 inch towels that are “made of a polyester-cotton blend” (GOLF DIGEST STIX, 6/5 issue).