Volvo To Title Sponsor Charleston WTA Event Ole Miss, Nike Extend Apparel Deal Coke Zero Rolling Out Ads Around CFB USATF's Nike Rule Relaxed At Worlds Marketplace Roundup Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup
SBD/June 5, 2013/Marketing and Sponsorship
NASL N.Y. Cosmos' Three-Year, $3M Emirates Deal Considered A "Coup"
Published June 5, 2013
STILL STARS: On Long Island, Neil Best writes the Cosmos "owe their existence in very large part to a brand that remains powerful around the world, even after all these years." Honorary team President Pele said, "It's amazing. ... I arrive in China, I arrive in Africa and they say, 'Listen, what happened to the New York Cosmos?'" (NEWSDAY, 6/5). The WALL STREET JOURNAL's Jonathan Clegg writes the Cosmos' "glitzy ceremony" yesterday "showed this team can still make a splash." The deal "represents a coup for the Cosmos." The team "will join European powerhouses AC Milan, Arsenal and Real Madrid in sporting the Emirates logo on its jerseys" (WALL STREET JOURNAL, 6/5). The AP's Ronald Blum noted USSF President Sunil Gulati during the press conference "watched from a front-row seat," while there was a poster of former Cosmos player Franz Beckenbauer with a headline, "Don't Call It A Comeback" (AP, 6/4).