Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director Daytona Int'l Speedway Partners With UNOH UA Expected To Announce Deal With Murray
SBD/June 5, 2013/Marketing and Sponsorship
NASL N.Y. Cosmos' Three-Year, $3M Emirates Deal Considered A "Coup"
Published June 5, 2013
STILL STARS: On Long Island, Neil Best writes the Cosmos "owe their existence in very large part to a brand that remains powerful around the world, even after all these years." Honorary team President Pele said, "It's amazing. ... I arrive in China, I arrive in Africa and they say, 'Listen, what happened to the New York Cosmos?'" (NEWSDAY, 6/5). The WALL STREET JOURNAL's Jonathan Clegg writes the Cosmos' "glitzy ceremony" yesterday "showed this team can still make a splash." The deal "represents a coup for the Cosmos." The team "will join European powerhouses AC Milan, Arsenal and Real Madrid in sporting the Emirates logo on its jerseys" (WALL STREET JOURNAL, 6/5). The AP's Ronald Blum noted USSF President Sunil Gulati during the press conference "watched from a front-row seat," while there was a poster of former Cosmos player Franz Beckenbauer with a headline, "Don't Call It A Comeback" (AP, 6/4).