Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes NASCAR Teams Look For Long-Term Value
SBD/June 3, 2013/Media
Fox Exec Apologizes To NASCAR Drivers, Owners For Broken Camera Cable At Charlotte
Published June 3, 2013
THAT'S A WRAP: Fox finished its slate of NASCAR Sprint Cup telecasts with a 3.5 overnight Nielsen rating for yesterday afternoon's FedEx 400, down slightly from a 3.6 rating last year (Austin Karp, Assistant Managing Editor).
OUT OF FOCUS? In N.Y., Viv Bernstein noted NASCAR entered the '13 season with "high hopes and a publicity blitz" for the new Gen-6 car, which was "supposed to improve racing." But the "talk this season has not been so much about the racecars, or even the races." Bernstein: "It has been about NASCAR and safety. Or NASCAR penalties and appeals. Or NASCAR's decisions to fine drivers -- or not." NASCAR Chair & CEO Brian France said, "We always want it to be on the racing action and the drivers and the teams. I think we have had great story lines if you look throughout the first part of the year, with different rivalries popping up, very, very close racing action at a number of venues. California in particular was just a spectacularly good event for us." Bernstein wrote another "odd story" this season came when NASCAR's appeals panel "overruled the organization after major penalties were handed down to Penske Racing and Joe Gibbs Racing in separate incidents in April" (N.Y. TIMES, 6/2).