SBD/June 3, 2013/Marketing and Sponsorship

PGA Tour Canada Seeking National Sponsor With '13 Season Set To Open

The PGA Tour Canada is “still on the hunt for a national sponsor as it looks to extend the current nine-stop circuit to 12 or 13 tournaments with future stops likely in the Vancouver and Toronto areas, as well as in Quebec,” according to Mario Annicchiarico of the Victoria TIMES COLONIST. PGA Tour Commissioner Tim Finchem said, “We are moving forward and we are having some conversations. The thing about a national sponsor is, it’s just like a tournament -- you want a sponsor because it assists your ability to stage the event, but in this case, it’s important to have the right sponsor.” He added, “Not every company fits that bill so we’re taking our time. It’s not a pre-requisite for this tour being successful, but we think it would bring more energy, more support and more focus to the growth.” The PGA Tour Canada's '13 opener, the Times Colonist Island Savings Open at Uplands Golf Club, begins on Thursday (Victoria TIMES COLONIST, 6/1). Finchem stressed that PGA Tour Canada will “benefit greatly from the PGA Tour, generating more interest in the forms of drawing potential big-name players, sponsors and fans.” He added that the PGA Tour taking control of the the series formally known as the Canadian Tour was “a logical extension for the PGA Tour,” and he “recognizes the strong fan base in Canada.” Finchem: “In a consequence, I think branding this tour as part of the PGA Tour is having a positive effect from the business community from a sponsorship community and the fans as well” (Victoria TIMES COLONIST, 6/1).
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