Doyen Global Managing Dir Simon Oliveira, who serves as David Beckham's publicist, has “signed an image-rights agreement" with La Liga club FC Barcelona F Neymar "that makes Brazil’s most-marketable soccer player the first client of his new sports investment group,” according to Tariq Panja of BLOOMBERG NEWS. Oliveira said that Neymar’s management company, NR Sports, “signed an accord through 2017 with the new Doyen Global unit of London-based hedge fund Doyen Group.” He added that Doyen Global will “seek new sponsors and partners for Neymar outside Brazil.” Oliveira: “Our primary focus in the first stage will be on building Neymar’s profile in Asia, where we believe there is real potential for growth” (BLOOMBERG NEWS, 5/31).
THE FRESHMAKER: SPORT.es reported that Neymar also "has a new sponsor" in Mentos. The deal brings Neymar's number of sponsors to 12. Mentos Marketing Dir Elzilene de Moraes said, "Neymar is an athlete beloved by the whole world. He has boldness and the ability to surprise, the same characteristics as Mentos. It is a great success for us to further strengthen our relationship with our customers" (SPORT.es, 5/28).
