SBD/May 30, 2013/Media

Yahoo-NBC Sports Retains Top Spot In April ComScore Traffic Rankings

The Yahoo Sports-NBC Sports digital alliance retained its top position in comScore traffic reports for April, ranking first in Media Metrix Multi-Platform rankings among U.S. sports sites. But the rest of the list showed continued changes in the new reach metrics blending online, digital video and mobile measurement data. The newly formed entity of Sporting News Media, a joint venture between Perform Sports and American City Business Journals (parent company of SportsBusiness Journal and The Daily), ranked fifth with 30.7 million unique visitors during the month. Perform also appears in the ninth slot by itself, but that was deemed to be an erroneous, remnant ranking based on incomplete data. MLB, fueled in part by its record-setting download pace for its MLB.com At Bat mobile application and the beginning of the '13 regular season, surged from 17.6 million uniques and ninth place in March to 28.8 million uniques and sixth place in April. ESPN, as has been customary, held a dominant lead in consumption metrics, posting an average of 101.9 million minutes per user during the month, far above the 42.9 minutes per user for Yahoo and 22.5 minutes per user for Fox.

RANK
SITE
UNIQUES (000)
1
Yahoo Sports-NBC Sports Network*
57,448
2
ESPN
52,084
3
FoxSports.com on MSN
36,440
4
Bleacher Report-Turner Sports Network**
36,030
5
Sporting News Media/Perform Sports
30,719
6
MLB
28,761
7
USA Today Sports Media Group***
28,212
8
CBS Sports
23,786
9
Perform Sports
23,049
10
SB Nation
21,632
11
NFL Internet Group
20,594
12
Sports Illustrated sites
15,546
13
PilatesForLive.TV
13,417
14
Active.com sites
11,265
15
Stack Media
7,949
     

NOTES: * = Includes Rivals.com and ThePostGame.com. ** = Sites include NBA.com, PGA.com, NCAA.com and WNBA.com. *** = Includes 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports and BNQT Media Group.

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