SBD/May 30, 2013/Marketing and Sponsorship

49ers' Marcus Lattimore Signs Deal With South Carolina-Based Medical Insurance Firm

Lattimore's taped message will be sent to 7,500 patients in mid-June
49ers rookie and former Univ. of South Carolina RB Marcus Lattimore has signed an endorsement deal with First Choice by Select Health of South Carolina, one of “several insurance companies that contracts with the state government to manage Medicaid plans” for residents across the state, according to Lauren Sausser of the Charleston POST & COURIER. Terms of the deal were not disclosed. Lattimore's focus with the company will be “encouraging teens and young adults with a Medicaid plan to make appointments with their primary care doctors for free annual wellness visits.” Select Health will send a “taped message from Lattimore encouraging the wellness check-ups to about 7,500 First Choice patients ages 17 to 21 in mid-June.” The Select Health deal is “only one of many endorsements" that Lattimore has signed, including Under Armour and EAS Sports Nutrition (Charleston POST & COURIER, 5/29). In South Carolina, Gerry Melendez noted an interview with Lattimore will “appear in the summer issue of Healthy Now, a quarterly newsletter for First Choice members that will reach 130,000 households next month.” Interviews with Lattimore also will be available online (Columbia STATE, 5/29).
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