SBD/May 30, 2013/Marketing and Sponsorship

Members Of Perfect '75-76 Indiana Hoops Team Debut Commemorative Product Line

Former Indiana Univ. basketball players Bobby Wilkerson and Kent Benson yesterday unveiled "a commemorative branded line of products honoring" the school's undefeated '75-76 team, with a "portion of the proceeds benefitting four non-profit organizations," according to Kyle Neddenriep of the INDIANAPOLIS STAR. Products, memorabilia and collectibles will be available beginning today at 32and0.com. Wilkerson said that "both home and road jerseys of all 13 players will be available." There also will be "a team and player DVD series, among other items available online." Hoosier Oncology Group, Komen Central Indiana, Macon Mentor Academy and Help Indiana Vets "are the four non-profit organizations that will share in the proceeds." Wilkerson said that it "remains undetermined what percentage of the money will go to those organizations." Neddenriep notes the '75-76 IU team, the last men's college basketball team to go undefeated, was "recently voted the greatest single season college basketball team of all-time in a vote by NCAA.com, the United States Basketball Writers Association and sports information directors" (INDIANAPOLIS STAR, 5/30). Wilkerson "got the blessing of all his teammates" and former IU coach Bob Knight for the project. Wilkerson also "secured a license from IU to make and sell the products" (IBJ.com, 5/29).
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