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SBD/May 29, 2013/Events and Attractions
Going To Extremes: Detroit, Charlotte Ramp Up Bids To Land ESPN's X Games
Published May 29, 2013
FIT FOR THE QUEEN? In Charlotte, Jonathan Jones in a front-page piece reported Charlotte Motor Speedway and city officials are prepping their X Games bid and "hope to impress the network’s decision-makers" on their June 4-5 visit to zMax Dragway, "which is a finalist to host the event for three years beginning in 2014." A win for Charlotte "would mean topping Detroit’s strong fan support, Chicago’s large media market and the younger demographic of Austin, Texas." But both CMS and Cabarrus County tourism officials "see a practical advantage to hosting" the X Games. The facilities "are in place, and the speedway has experience operating big events." While some X Games events, such as BMX racing and motocross, will "require construction," the "infrastructure is in place." NASCAR driver and X Games participant Travis Pastrana said that "going to a new area" is "part of what makes the Charlotte area a great fit" to be host (CHARLOTTE OBSERVER, 5/25).