SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/May 24, 2013/Marketing and Sponsorship
Louisville QB Teddy Bridgewater Asks School Not To Run A Heisman Campaign For Him
Published May 24, 2013
SMART DECISION? ESPN's Paul Finebaum said Bridgewater "just got more publicity out of 'College Football Live' than he would have with his campaign from Louisville, Kentucky, so I think it was smart move." ESPN's Ed Cunningham commended Bridgewater's decision to forgo a large campaign, but he said it "could really help the brand for Louisville." Cunningham noted people in '01 were "making fun of Oregon for putting Joey Harrington on a billboard across from Madison Square Garden," but the school's football team now is a "national brand." Louisville will join the ACC in '14, and it "could have a breakthrough like Oregon has had over the last five or six years" ("College Football Live," ESPN, 5/23).