P&G Pulls Out Of NFL Initiative NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships Gatorade Praised For New Jeter Ad PepsiCo CEO Backs Goodell Amid Scandals NHL Decides Against Selling Jersey Ads Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Microsoft's NFL Deal Affected By iPad References Company Emerges In 3D-Printed Collectibles Space
Upcoming Conferences and Events
SBD/May 24, 2013/Marketing and Sponsorship
Louisville QB Teddy Bridgewater Asks School Not To Run A Heisman Campaign For Him
Published May 24, 2013
SMART DECISION? ESPN's Paul Finebaum said Bridgewater "just got more publicity out of 'College Football Live' than he would have with his campaign from Louisville, Kentucky, so I think it was smart move." ESPN's Ed Cunningham commended Bridgewater's decision to forgo a large campaign, but he said it "could really help the brand for Louisville." Cunningham noted people in '01 were "making fun of Oregon for putting Joey Harrington on a billboard across from Madison Square Garden," but the school's football team now is a "national brand." Louisville will join the ACC in '14, and it "could have a breakthrough like Oregon has had over the last five or six years" ("College Football Live," ESPN, 5/23).