Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Harper Stars In New Gatorade Ad Marketplace Roundup Foot Locker Ad Puts Lillard In Spotlight NCAA OKs Unlimited Meals For Athletes Blues Ink Four Postseason Presenting Sponsors Panel: NCAA Business Model Must Change Bubba Likely To See Sponsorships Grow Marketplace Roundup
Upcoming Conferences and Events
SBD/May 24, 2013/Marketing and Sponsorship
Louisville QB Teddy Bridgewater Asks School Not To Run A Heisman Campaign For Him
Published May 24, 2013
SMART DECISION? ESPN's Paul Finebaum said Bridgewater "just got more publicity out of 'College Football Live' than he would have with his campaign from Louisville, Kentucky, so I think it was smart move." ESPN's Ed Cunningham commended Bridgewater's decision to forgo a large campaign, but he said it "could really help the brand for Louisville." Cunningham noted people in '01 were "making fun of Oregon for putting Joey Harrington on a billboard across from Madison Square Garden," but the school's football team now is a "national brand." Louisville will join the ACC in '14, and it "could have a breakthrough like Oregon has had over the last five or six years" ("College Football Live," ESPN, 5/23).