Dick's Fires All In-Store PGA Pros Mountain West Can Coexist With Power Five Manziel Tops NFLPI's List Of Player Sales For Q1 Browns, Value City Furniture Partner For Camp AT&T Rolling Out New Yankees Campaign Chip Ganassi Drivers Star In Spot For Cottonelle Manziel Tops All Individual NFL Jersey Sales Bowlsby Speaks Of Bleak College Landscape Adidas, Champs Sports Create Instagram Series USA Swimming Launches New Campaign
Upcoming Conferences and Events
SBD/May 24, 2013/Marketing and Sponsorship
Louisville QB Teddy Bridgewater Asks School Not To Run A Heisman Campaign For Him
Published May 24, 2013
SMART DECISION? ESPN's Paul Finebaum said Bridgewater "just got more publicity out of 'College Football Live' than he would have with his campaign from Louisville, Kentucky, so I think it was smart move." ESPN's Ed Cunningham commended Bridgewater's decision to forgo a large campaign, but he said it "could really help the brand for Louisville." Cunningham noted people in '01 were "making fun of Oregon for putting Joey Harrington on a billboard across from Madison Square Garden," but the school's football team now is a "national brand." Louisville will join the ACC in '14, and it "could have a breakthrough like Oregon has had over the last five or six years" ("College Football Live," ESPN, 5/23).