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SBD/May 24, 2013/Leagues and Governing Bodies
WNBA Counting On No. 1 Pick Brittney Griner To Drive League Ratings, Ticket Sales
Published May 24, 2013
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NEW LOOK FOR LOGO: The WNBA unveiled a new league logo for this season, and Commissioner Laurel Richie said, "As we sat and looked at the athleticism and diversity of our players, we wanted to make sure that we were presenting ourselves in the marketplace in way that reflected that." The biggest change was "updating the silhouette in the logo." Richie: "We call her 'Logo Woman' and she's really a composite of that 11-12 current WNBA players. We love the fact that their athleticism, taking it to the hoop versus dribbling -- we think that is a better reflection of the level play and level of competition in the league today" ("WNBA Preview Show," NBA TV, 5/23).