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Marketing and Sponsorship

LeBron James' Signature Nike Sneakers Lead All NBA Players In U.S. Retail Sales

Heat F LeBron James is "crushing the competition in stores, outselling his nearest rival’s signature sneakers 6-to-1," according to data from SportsOneSource cited by Kurt Badenhausen of FORBES.com. Nike generated $300M "in U.S. retail sales in 2012 for James’ signature shoe, LeBron X,"...

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SBJ Morning Buzzcast: June 3, 2024

Two NHL teams stand alone and what it means; NHL Utah narrows name ideas; WNBA draws headlines and full venues and ManU braces for staff cuts

Kate Abdo, Ramona Shelburne and a modern day “Heidi Moment”

On this week’s pod, CBS Sports’ Kate Abdo gets us set for the UEFA Champions League final. ESPN’s Ramona Shelburne shares what went into executive producing her upcoming FX mini-series, "Clipped," about the Donald Sterling saga, and SBJ's Mollie Cahillane joins to tell us who's up and who's down in sports media.

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