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NBA Kings See Record Season-Ticket Demand, Receive Inquiries Into Naming Rights
Published May 23, 2013
YOUR NAME HERE: Kings Senior VP/Sales & Marketing Jeff David said that the organization has "received calls from companies that want to get together to talk possibilities" for a naming-rights deal for the Kings' proposed downtown arena. He added that the inquiries are from "serious companies." In Sacramento, Kelly Johnson wrote Sleep Train Founder & CEO Dale Carlsen, whose company currently has naming rights to the Kings arena, a few days ago "wasn't ready to indicate whether the employee-owned company might want to get its name on the new arena" (BIZJOURNALS.com, 5/22).