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SBD/May 22, 2013/Research and RatingsPrint All
The Brewers led all MLB teams this year in the percentage of male listeners (40.8%) ages 25-54 who were listening to radio in the home market and tuned into the team's Opening Day game for at least five minutes, according to data from Arbitron. The Brewers have seen gains over the past two seasons in the Opening Day demo. The Red Sox, Pirates and Giants were also among teams seeing gains in recent years. Among station owners, CBS and Clear Channel each had three stations rank in the top 10 in this demo. Looking to data on teams in total listeners ages 6+ who listened to an Opening Day game on radio for at least five minutes, the Yankees -- not surprisingly -- topped all teams. However, the club has seen its listener numbers on Opening Day decline each of the past two seasons. CBS had four of the top 10 stations in this demo.Percentage Of Male Listeners Ages 25-54 Who Were Listening To Radio
And Tuned Into An Opening Day Game For At Least Five MinutesRK
TEAM STATION OWNER'13'12'111 Brewers WTMJ Journal40.8%36.3%18.2%2 Reds WLW Clear Channel36.1%36.4%40.2%3 Cardinals KMOX CBS26.3%*17.3%19.1%*4 Red Sox WEEI-FM Entercom23.7%23.1%14.5%5 Pirates KDKA-FM CBS23.2%18.9%18.6%6 Royals KCSP Entercom22.1%12.0%n/a7 Indians WTAM Clear Channel20.9%*29.0%31.1%8 Giants KNBR Cumulus15.8%14.2%13.7%9 Tigers WXYT/WXYT-FM CBS15.0%40.6%33.3%10 Rockies KOA Clear Channel14.0%7.6%n/aListeners Ages 6+ Who Listened To An Opening Day MLB Game On Radio For At Least Five MinutesRK TEAM STATION OWNER'13'12'111 Yankees WCBS CBS581,500684,600740,4002 Reds WLW Clear Channel343,600243,300307,5003 Mets WFAN CBS264,900377,700222,300*4 Tigers WXYT/WXYT-FM CBS260,800509,500352,3005 Cubs WGN Tribune257,000433,200495,7006 Giants KNBR Cumulus244,100247,500306,8007 Red Sox WEEI-FM Entercom241,800265,400261,9008 White Sox WSCR Clear Channel239,300n/an/a9 Brewers WTMJ Journal184,000221,800147,10010 Phillies WIP-FM/WPHT CBS153,000*323,500254,200