SBD/May 20, 2013/Marketing and Sponsorship

Posey Inks Endorsement Deal With BodyArmor SuperDrink, Invests In Company

Posey decided to invest in BodyArmor as well as serving as the company's pitchman
MLB Giants C Buster Posey "recently signed an endorsement deal" with BodyArmor SuperDrink, according to Nate Stuhlbarg of CSNBAYAREA.com. The deal is Posey's first endorsement of a product he will "actually use in his day-to-day preparations." Posey: "I like it better than Gatorade." Stuhlbarg noted Posey has "no further endorsement obligations on the calendar" (CSNBAYAREA.com, 5/17). Posey "decided to invest in this venture as well as serve as its pitchman." In S.F., Al Saracevic wondered how big Posey wants "to get in the advertising world." With Broncos QB Peyton Manning "getting old and other squeaky-cleaners" like Yankees SS Derek Jeter "close to retirement, America needs a new clean-cut hero." Posey "fits the bill, but he's not sure he has the time." He said, "The main point I try to get across to my agency, which helps me make these decisions, is that first and foremost, my responsibility is to the Giants. I don't want to spread myself too thin." Saracevic notes besides BodyArmor, Posey has endorsement deals with Toyota, Pro Camps, PlayStation, DirecTV, Under Armour, Safeway, Louisville Slugger, Rawlings, Topps and LoJo Sports (S.F. CHRONICLE, 5/19).
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