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SBD/May 20, 2013/Franchises
Steinbrenner Talks Ticket Prices As Yankees Face Lower Attendance
Published May 20, 2013
MEET & GREET: In N.Y., John Harper wrote the Yankees "don’t have quite the same allure as they did for 10 to 15 years when they were winning championships and featuring a roster of All-Stars." The stadium "isn’t full for every game as it was during that time, and the YES TV ratings are down significantly despite the fact that this team of fill-ins is thriving in something of an underdog capacity -- the rarest of roles for a Yankee ballclub." A "sign of the times" was "on display in the hours before Saturday’s game [against the Blue Jays], when the Yankees made nice to several hundred of their most senior season ticket-holders." Steinbrenner, GM Brian Cashman and all of the Yankee players "walked the line of fans spread out on the warning track from foul line to foul line, shaking hands, posing for pictures, signing autographs." In other stadiums "it’s common to see fans on the field before games as part of one promotion or another." With tickets "no longer in such huge demand -- partly because of higher ticket prices in the new stadium -- management held the first of these days last year, the idea being to reward the loyalty of long-time fans." Harper, comparing Steinbrenner to his father, wrote Hal "may not be George, but as he publicly embraces the role of owner at such a pivotal time for the franchise, it matters when he's in the house" (N.Y. DAILY NEWS, 5/19).