Menu
Research and Ratings

Execs Say MLB Has Best Concessions Experience For The Average Fan

A majority of sports execs say that MLB is the sport that offers the best concessions experience to the average fan, according to a Turnkey Sports Poll conducted in April. Of the execs polled, 60% said that MLB had the best concessions experience, followed by the NBA (10%) and NFL (8%). Execs were also asked how venues could most effectively increase concessions revenue. Faster service was the response for 31% of execs, while 18% said lower prices and 15% said more food variety (Turnkey).

Which league offers the best concessions experience to the average fan?
LEAGUE
%
MLB
60%
NBA
10%
NFL
8%
NASCAR
5%
NHL
3%
MLS
2%
Not sure/No response
12%

How could venues most effectively increase concessions revenue?
RESPONSE
%
Faster service
31%
Lower prices
18%
More food variety
15%
In-seat ordering and/or service
14%
More healthy food options
13%
Discounts/value menus
7%
Higher prices
2%
Not sure/No response
1%

 

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/05/16/Research-and-Ratings/Turnkey.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/05/16/Research-and-Ratings/Turnkey.aspx

CLOSE