SBD/May 16, 2013/Research and Ratings

Execs Say MLB Has Best Concessions Experience For The Average Fan

A majority of sports execs say that MLB is the sport that offers the best concessions experience to the average fan, according to a Turnkey Sports Poll conducted in April. Of the execs polled, 60% said that MLB had the best concessions experience, followed by the NBA (10%) and NFL (8%). Execs were also asked how venues could most effectively increase concessions revenue. Faster service was the response for 31% of execs, while 18% said lower prices and 15% said more food variety (Turnkey).

Which league offers the best concessions experience to the average fan?
LEAGUE
%
MLB
60%
NBA
10%
NFL
8%
NASCAR
5%
NHL
3%
MLS
2%
Not sure/No response
12%

How could venues most effectively increase concessions revenue?
RESPONSE
%
Faster service
31%
Lower prices
18%
More food variety
15%
In-seat ordering and/or service
14%
More healthy food options
13%
Discounts/value menus
7%
Higher prices
2%
Not sure/No response
1%

 

Return to top

Related Topics:

Research and Ratings

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug