SBD/May 16, 2013/Marketing and Sponsorship

Taking A Swing: Ortiz Selling Bats To Benefit Boston Marathon Bombing Victims

Red Sox DH David Ortiz is "selling bats emblazoned with his colorful ode to Boston after the Marathon bombings to raise money for the victims," according to Marie Szaniszlo of the BOSTON HERALD. Fans can "choose a Marucci bat that says, 'Nobody’s going to dictate our freedom!' or 'This is our (expletive) city!' -- words he famously said during a pregame ceremony, broadcast live on television at the team’s first game back at Fenway Park after the attacks." An unsigned bat on the website "costs $125, and a signed one costs $500." All net proceeds "will be donated to the One Fund Boston and the bombing victims." Alex Radetsky, Ortiz' marketing agent, said, “He knows how many people’s lives were changed tremendously. He wants to do as much as he can to help" (BOSTON HERALD, 5/16).
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