Online ticket outfit ScoreBig.com has struck a large-scale partnership with United Airlines in which members of United's frequent flier program will be able to earn and redeem miles for sports, concert and theatre tickets. The L.A.-based company will become the exclusive marketing partner for live-event ticketing for MileagePlus, United's loyalty program. Financial terms were not disclosed, but the deal is intended to be the first of several partnerships ScoreBig.com will sign in the travel and hospitality industry. "We've opened up a major distribution point for this ticket inventory," said ScoreBig Founder & CEO Adam Kanner. "It's a great way to expose ScoreBig to additional people and expand our profile, as this is one of the largest and most extensive loyalty programs anywhere. And it's one where live entertainment is really an untapped market. These people are flying all over the world, and in many cases are looking for things to do in the cities where they're going. This is a big gateway to reach millions of consumers." The deal will include extensive integration and co-branding within both ScoreBig.com and the MileagePlus online site, as well as offline marketing. ScoreBig.com has positioned itself as a discount channel for tickets, with all of its inventory below face value. MileagePlus boasts more than 90 million members.
