Leaders In Women's Sports Panel Discussion Braves-SunTrust Deal Worth $10M-Plus Hornets Sign Food Lion As Sponsor Turner Breaks MLB Playoff Ads Game Changers: Female Execs Talk Domestic Violence Las Vegas To Hold Meetings On Stadium Florida Hospital Expands Lightning Deal AFL Gives Jerry Kurz President Title Under Armour Signs Emmanuel Mudiay
SBD/May 8, 2013/Classified AdvertisementsPrint All
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Brands, teams and leagues continue to find innovative ways to connect with consumers through social media, but the pressure remains to measure results and monetize those marketing efforts. We’ll talk to marketers and agencies to see what’s working and what has staying power in this quickly evolving platform. How is messaging being delivered in ways that reach target audiences without getting lost in the flood of “likes” and tweets?
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