Bucs Introducing Fan-Based Social Media App Bryant Leads NFLPA's Top 50 Sales List All CFP Semifinals On Saturdays, Holidays HBO Renews "Ballers" For Third Season MLS All-Stars Take On Arsenal At Avaya SI Launches Redesigned Website David Ortiz Signs Deal With FanzCall Medical Community Upset With NHL Assertions IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction
SBD/May 8, 2013/Classified AdvertisementsPrint All
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Brands, teams and leagues continue to find innovative ways to connect with consumers through social media, but the pressure remains to measure results and monetize those marketing efforts. We’ll talk to marketers and agencies to see what’s working and what has staying power in this quickly evolving platform. How is messaging being delivered in ways that reach target audiences without getting lost in the flood of “likes” and tweets?
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