Judge Rules Against N.J.'s Sports Gambling Bid Attendance Notes Tweetpic Of The Day UCLA Re-Naming Facilities For Jackie Robinson Citrus Bowl Hosts First Event Since Work Began Cuban: NBA Should Support Legalized Gambling Whaley Named PGA Of America Secretary Padres Submit Bid To Host MLB All-Star Game Cornwell Leaving Morgan Stanley For PJT Partners Fans Snap Up Tix For Relocated Jets-Bills Game
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Brands, teams and leagues continue to find innovative ways to connect with consumers through social media, but the pressure remains to measure results and monetize those marketing efforts. We’ll talk to marketers and agencies to see what’s working and what has staying power in this quickly evolving platform. How is messaging being delivered in ways that reach target audiences without getting lost in the flood of “likes” and tweets?
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