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Marketing and Sponsorship

Jockey Rosie Napravnik Signs With Snickers; Agent Hopes She Brings In Female Fans

Octagon Managing Dir of Olympic & Action Sports Peter Carlisle has "signed a deal for jockey Rosie Napravnik to endorse Snickers ... and has another in the works that could be announced" before the Preakness Stakes on May 18, according to Chris Korman of the Baltimore SUN. Carlisle said of Napravnik, "There's so much potential for her." He added, "My daughter, she turns five, and horses are the only thing in the world that matter to her. It just seems to happen that way. They gravitate to the animals, and there's a way to keep that going." Napravnik rode Mylute in the Kentucky Derby on Saturday and finished fifth. Carlisle said, "We're confident she'll continue to get these chances, and that she's the sort of athlete and personality who will make the most of them and help her sport grow. Right now we're building relationships that can pay off later. It's what we did with [U.S. swimmer Michael Phelps] before anyone knew him: providing context" (BALTIMORESUN.com, 5/3).

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Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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