SBD/May 6, 2013/Marketing and Sponsorship

Jockey Rosie Napravnik Signs With Snickers; Agent Hopes She Brings In Female Fans

Napravnik rode Mylute in the Kentucky Derby on Saturday and finished fifth
Octagon Managing Dir of Olympic & Action Sports Peter Carlisle has "signed a deal for jockey Rosie Napravnik to endorse Snickers ... and has another in the works that could be announced" before the Preakness Stakes on May 18, according to Chris Korman of the Baltimore SUN. Carlisle said of Napravnik, "There's so much potential for her." He added, "My daughter, she turns five, and horses are the only thing in the world that matter to her. It just seems to happen that way. They gravitate to the animals, and there's a way to keep that going." Napravnik rode Mylute in the Kentucky Derby on Saturday and finished fifth. Carlisle said, "We're confident she'll continue to get these chances, and that she's the sort of athlete and personality who will make the most of them and help her sport grow. Right now we're building relationships that can pay off later. It's what we did with [U.S. swimmer Michael Phelps] before anyone knew him: providing context" (BALTIMORESUN.com, 5/3).
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