Coca-Cola Re-Signs With SMI Through '20 Adidas' Lillard "Carpet" Shoe Flies Off Shelves Firm Seeks Seven-Figure Deals For American Pharoah Sunoco Debuts "Essence Of Racing" Campaign Danica's Sponsorship Status To Be Telling For NASCAR Michael Andretti Expanding Business Empire Butler Enters Partnership With Learfield Hope Solo Re-Emerges In Nike Marketing New Football Tracks Proper PSI Levels Deflategate Affects Brady's Endorsement Value
Upcoming Conferences and Events
SBD/May 1, 2013/Marketing and Sponsorship
Tim Tebow's Marketing Appeal Hurt By His Release From NFL Jets
Published May 1, 2013
RATED ROOKIES: ESPN's Darren Rovell noted there is not a "standout star in this year's NFL Draft" in regards to marketability, but companies "at least have their eyes on a few players." Jets draftee QB Geno Smith is "top of mind on nearby Madison Avenue if he can quickly rise to the top of the Jets' clouded quarterback roster." However, it is "hard to know who to talk to" after Smith fired his agents yesterday. Lions draftee DE Ziggy Ansah, the No. 5 overall pick, "has a catchy name, could start immediately and be the blue-collar PG-version of Ndamukong Suh that corporations won't be scared of." He is one of 11 draftees that have signed a deal with Nike. Meanwhile, 49ers draftee RB Marcus Lattimore may miss the enitre '13 season as he recovers from knee surgery, but he remains "intriguing." Rovell: "Hoping for the long-term play, Lattimore is Under Armour's only announced signee” (“SportsCenter,” ESPN, 4/30).