SBD/May 1, 2013/Marketing and Sponsorship

The Masters Shuffles Its Roster Of Sponsors, With ExxonMobil Out, UPS Added

ExxonMobil is "ending its top-level sponsorship" of The Masters, while UPS "joins the partner rolls," according to Michael Buteau of BLOOMBERG NEWS. Mercedes-Benz, an int'l sponsor of The Masters since '08, will move up to replace ExxonMobil as "one of three global sponsors of the tournament," joining IBM and AT&T. UPS will "take over Mercedes-Benz’s previous role and join Rolex as international sponsors." Augusta National Golf Club Chair Billy Payne "didn’t disclose a reason" for ExxonMobil’s departure. ExxonMobil "joined the Masters for the 2005 tournament after the club went without sponsors" in '03 and '04 due to protests. Sponsors for the tournament are "given access to private hospitality cabins built along the course’s first and 10th holes" (BLOOMBERG NEWS, 4/30).
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