Yahoo Sports and NBC Sports made their first combined listing in comScore traffic reports for March, ranking first overall in the Media Metrix Multi-Platform rankings among U.S. sports sites. The rankings, now in their second month of public release, blend online, digital video and mobile measurement data. The other significant change in the rankings compared to February was the elevation of Bleacher Report-Turner Sports Network to third overall, buttressed in part by heavy March Madness-related traffic during the month. The rise of Bleacher Report-Turner to third broke a traditional hold of the top three spots held for years by Yahoo, ESPN and Fox Sports. ESPN again led by far in consumption, generating an average of 101.9 minutes per visitor during the month. The NHL, traditionally part of NBC's online rollup for traffic reporting purposes, has its own listing again, ranking 15th in the category with 7.44 million unique visitors. The NHL and NBC Sports remain partnered on their long-term media rights deal, but following the Yahoo-NBC Sports digital partnership announced late last year, the league elected to opt out of the NBC Sports rollup.
| RANK | SITE | UNIQUES (000) |
| 1) | Yahoo Sports-NBC Sports Network* | 59,210 |
| 2) | ESPN | 54,880 |
| 3) | Bleacher Report-Turner Sports Network** | 45,130 |
| 4) | FoxSports.com on MSN | 36,864 |
| 5) | USA Today Sports Media Group*** | 29,527 |
| 6) | CBS Sports | 29,370 |
| 7) | Perform Sports | 22,419 |
| 8) | SB Nation | 22,086 |
| 9) | MLB | 17,603 |
| 10) | NFL Internet Group | 15,797 |
| 11) | Sporting News | 12,907 |
| 12) | Sports Illustrated sites | 12,863 |
| 13) | Active.com sites | 10,396 |
| 14) | Stack Media | 7,662 |
| 15) | NHL Network | 7,441 |
NOTES: * = Includes Rivals.com and ThePostGame.com. ** = Sites includes NBA.com, PGA.com, NCAA.com and WNBA.com. *** = Includes 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports and BNQT Media Group.
