SBD/April 29, 2013/Media

Combined Yahoo-NBC Listing Tops ESPN In ComScore Traffic Reports For March

Yahoo Sports and NBC Sports made their first combined listing in comScore traffic reports for March, ranking first overall in the Media Metrix Multi-Platform rankings among U.S. sports sites. The rankings, now in their second month of public release, blend online, digital video and mobile measurement data. The other significant change in the rankings compared to February was the elevation of Bleacher Report-Turner Sports Network to third overall, buttressed in part by heavy March Madness-related traffic during the month. The rise of Bleacher Report-Turner to third broke a traditional hold of the top three spots held for years by Yahoo, ESPN and Fox Sports. ESPN again led by far in consumption, generating an average of 101.9 minutes per visitor during the month. The NHL, traditionally part of NBC's online rollup for traffic reporting purposes, has its own listing again, ranking 15th in the category with 7.44 million unique visitors. The NHL and NBC Sports remain partnered on their long-term media rights deal, but following the Yahoo-NBC Sports digital partnership announced late last year, the league elected to opt out of the NBC Sports rollup.

RANK
SITE
UNIQUES (000)
1)
Yahoo Sports-NBC Sports Network*
59,210
2)
ESPN
54,880
3)
Bleacher Report-Turner Sports Network**
45,130
4)
FoxSports.com on MSN
36,864
5)
USA Today Sports Media Group***
29,527
6)
CBS Sports
29,370
7)
Perform Sports
22,419
8)
SB Nation
22,086
9)
MLB
17,603
10)
NFL Internet Group
15,797
11)
Sporting News
12,907
12)
Sports Illustrated sites
12,863
13)
Active.com sites
10,396
14)
Stack Media
7,662
15)
NHL Network
7,441

NOTES: * = Includes Rivals.com and ThePostGame.com. ** = Sites includes NBA.com, PGA.com, NCAA.com and WNBA.com. *** = Includes 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports and BNQT Media Group.
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