Galaxy, AEG To Upgrade StubHub Center NBA Opens New Instant Replay Center IOC Moves Ahead With Bid Reform Breeders' Cup Signes Longines As Sponsor Braves Name Hart To Top Baseball Role One Direction Announces '15 Stadium Tour MLB Wants Domestic Violence Policy In Place By '15 WS Game 2 Overnight Projects Win For Fox McGladrey Extends PGA Tour Deal Classified Advertisements
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The last few years have brought increased creativity and innovation to sports sponsorships as marketing partners demand more for their investments and seek measurable proof of the results. We’ll explore some of the latest partnerships and highlight what has made them successful in reaching consumers and building brands. Which categories are showing the most strength and where are sports properties finding new money?
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