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Marketing and Sponsorship

Wheels & Deals: Panther DRR IndyCar Team Ceasing Operations After Indy 500

In Indianapolis, Curt Cavin reports Panther DRR -- or Dreyer & Reinbold Racing -- will “cease operations” after the Indianapolis 500 “unless something close to a miracle happens.” Sources confirmed that the team “owned by Dennis Reinbold and Robbie Buhl have decided sponsorship isn’t there to continue.” Driver Oriol Servia, whose car is fielded by DRR, said, “I knew we were short on sponsorship money, but we haven’t missed a single test. We haven’t skipped anything” (INDIANAPOLIS STAR, 4/26). Reinbold said, “It’s disappointing, obviously, but financially it has to make sense. IndyCar racing is getting more and more affordable and it needs to continue that way but we just don’t have the funds to continue past May” (SPEEDTV.com, 4/2).

MEMORIAL SALUTE: Chip Ganassi Racing on Thursday announced new sponsorships with Vizio and Hulu for the Indy 500 and NASCAR Sprint Cup Series Coca-Cola 600, both over Memorial Day weekend. The programs include major associate-level branding on both IndyCar driver Ryan Briscoe’s No. 8 Honda and NASCAR driver Jamie McMurray’s No. 1 Chevy. The sponsors also will see primary branding on driver Kyle Larson’s No. 32 Chevy in the Nationwide Series History 300 at Charlotte Motor Speedway (CGR).

RUN RICKY RUN: Nationwide Insurance announced a two-year deal with Sprint Cup Series driver Ricky Stenhouse Jr. Nationwide will be Stenhouse's primary sponsor for three races in '13, four events in '14 and will serve as his associate sponsor for all other races (Nationwide).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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