LeBron James Favoring Old Nikes Marketplace Roundup Cheerios To Make Super Bowl Ad Debut Volkswagen Not Renewing DC United Shirt Deal USOC Teams Up With "Sesame Street" Bryant, Wade Unveil Latest Sneaker Offerings White Sox Sue Bekins Van Lines Marketplace Roundup Fox Sells Out Of Super Bowl XLVIII Inventory Adidas Unveils World Cup Ball
SBD/April 26, 2013/Marketing and Sponsorship
Published April 26, 2013
THE REAL MCCOY: The AP reported the NFL “won a court order Wednesday to shut down the operators of nearly 1,500 China-based websites accused of selling fake NFL merchandise, continuing the league's effort to counter booming counterfeit sales of its popular player jerseys and other merchandise.” The league in a lawsuit “accused the website operators of being part of a single network of counterfeiters who sell fake jerseys, headwear and other merchandise bearing the trademarks of the league or its 32 teams” (AP, 4/25).
PICTURE PERFECT: MOBILE COMMERCIAL DAILY’s Lauren Johnson reported Nike is “leveraging Instagram with a new microsite that not only lets consumers customize their own pair of sneakers, but also shop from their smartphones, tablets and desktops.” The site “syncs with a user’s Instagram account and is accessible at http://photoid.nike.com.” Nike is using the campaign “to push the brand’s line of Nike Air Max sneakers” (MOBILECOMMERCIALDAILY.com, 4/24).