Boston Marathon Sponsor Cautious In Marketing Grizzlies, Memphis Airport Reach Three-Year Deal Alvarez: Wisconsin Could Leave Adidas Adidas Apologizes For Obscene MSU Warmup Cheaper, Casual Sneakers Gaining Popularity Nike Close To Taking Over NBA Apparel Rights Tecate To Offer Up To $50 Off Mayweather PPV Tigers Increasing Amount Of Women's Merchandise North Face Promoting Activewear Line Packers Tent Sale Expands Online
Upcoming Conferences and Events
SBD/April 26, 2013/Marketing and Sponsorship
Published April 26, 2013
THE REAL MCCOY: The AP reported the NFL “won a court order Wednesday to shut down the operators of nearly 1,500 China-based websites accused of selling fake NFL merchandise, continuing the league's effort to counter booming counterfeit sales of its popular player jerseys and other merchandise.” The league in a lawsuit “accused the website operators of being part of a single network of counterfeiters who sell fake jerseys, headwear and other merchandise bearing the trademarks of the league or its 32 teams” (AP, 4/25).
PICTURE PERFECT: MOBILE COMMERCIAL DAILY’s Lauren Johnson reported Nike is “leveraging Instagram with a new microsite that not only lets consumers customize their own pair of sneakers, but also shop from their smartphones, tablets and desktops.” The site “syncs with a user’s Instagram account and is accessible at http://photoid.nike.com.” Nike is using the campaign “to push the brand’s line of Nike Air Max sneakers” (MOBILECOMMERCIALDAILY.com, 4/24).