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SBD/April 25, 2013/Marketing and Sponsorship
NFL Draft Class Lacks Star Power; Potential No. 1 Pick Joeckel Signs With Crest/Oral-B
Published April 25, 2013
ON THE CATWALK: In N.Y., Lisa Marsh reports clothing brand Sean John “worked with marketing company Conversion Sports to host a gifting suite this week for the potential NFL draftees.” Companies that will be represented “include Aquahydrate water, Ciroc vodka, Gillette, Rafaello and Co. (jewelry), Soul Headphones, private jet company Solarius and Yagi Jewelry.” Sean John VP/Marketing & Communications Vincent Panzanella said, “These suites give us access and the opportunity to get to know them. If we talk to them now, they know us as a trusted resource. Hopefully, we can help them leverage not only their personal brand, but our overall brand” (N.Y. DAILY NEWS, 4/25).