Chargers Staying In San Diego Next Year Sprint Dropping NASCAR Title Sponsorship After '16 Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Bears' Leadership Under Fire Patrick Brought On As Face Of Chicago Area Hospital ASU Sold Adidas On Future Vision QuikTrip Promoting Nonprofit With NASCAR Deal Rihanna Becomes Puma's New Creative Director
SBD/April 25, 2013/Marketing and Sponsorship
NFL Draft Class Lacks Star Power; Potential No. 1 Pick Joeckel Signs With Crest/Oral-B
Published April 25, 2013
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ON THE CATWALK: In N.Y., Lisa Marsh reports clothing brand Sean John “worked with marketing company Conversion Sports to host a gifting suite this week for the potential NFL draftees.” Companies that will be represented “include Aquahydrate water, Ciroc vodka, Gillette, Rafaello and Co. (jewelry), Soul Headphones, private jet company Solarius and Yagi Jewelry.” Sean John VP/Marketing & Communications Vincent Panzanella said, “These suites give us access and the opportunity to get to know them. If we talk to them now, they know us as a trusted resource. Hopefully, we can help them leverage not only their personal brand, but our overall brand” (N.Y. DAILY NEWS, 4/25).