Team USA To Don "Breezy" Ralph Lauren Outfits DirecTV Brings Back Peyton Manning For Campaign Roger Goodell Enjoys High Level Of Job Security Coca-Cola Going Big On Social Media Around Rio NFL Still Wants To Talk To Players In PED Report Kyrie Irving Continues Expansion Of Personal Brand Marketplace Roundup IOC Talking Ad Packages For Oly Channel Target Leaving IndyCar Part Of New Direction Cowboys Will Be Fined Under NFL Policy
SBD/April 25, 2013/Marketing and Sponsorship
NFL Draft Class Lacks Star Power; Potential No. 1 Pick Joeckel Signs With Crest/Oral-B
Published April 25, 2013
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ON THE CATWALK: In N.Y., Lisa Marsh reports clothing brand Sean John “worked with marketing company Conversion Sports to host a gifting suite this week for the potential NFL draftees.” Companies that will be represented “include Aquahydrate water, Ciroc vodka, Gillette, Rafaello and Co. (jewelry), Soul Headphones, private jet company Solarius and Yagi Jewelry.” Sean John VP/Marketing & Communications Vincent Panzanella said, “These suites give us access and the opportunity to get to know them. If we talk to them now, they know us as a trusted resource. Hopefully, we can help them leverage not only their personal brand, but our overall brand” (N.Y. DAILY NEWS, 4/25).