SBD/April 25, 2013/Franchises

Islanders Reportedly Considering Rebrand In Conjunction With Move To Brooklyn

Focus groups may be weighing in on changing the Islanders' blue and orange
Barclays Center execs are "weighing a change" in the Islanders' royal blue, orange and white team colors to align with the team's relocation to Brooklyn before the '15-16 season, according to sources cited by Josh Kosman of the N.Y. POST. Islanders Owner Charles Wang recently said that while he was "turning over the business operations to Barclays Center, nothing much will change." However, a source said that Nets and Barclays Center CEO Brett Yormark "is leaning toward a recommendation" that the Islanders "undergo a complete rebranding." Sources said that Barclays Center is "currently holding separate focus groups of Islanders fans and Brooklynites." One source said that the focus groups "will be done in about 45 days," at which time Wang "will be updated." Yormark is "encouraged by his efforts" at rebranding the Nets after their move to Brooklyn last year (N.Y. POST, 4/25). Yormark last Thursday during the '13 Sports Facilities & Franchises Conference said that 70% of Islanders' season-ticket holders plan to stay on after the team relocates, but added, “At the same time, we need to introduce the sport and the game to a new fan base here in Brooklyn. How do you connect those dots? I think we're going to have to meet each other somewhere in the middle. The colors black and white are the new badge of honor in Brooklyn. The question is, Can we weave that into their color scheme, and create a connection to the fans here in Brooklyn?" However, Wang later that day said not to expect an overhaul, and that the main color scheme will not change (THE DAILY).
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