Lowest Overnight Rating Ever For WS Game 1 Arizona State Ends Deal With IMG College Weir, Lipinski To Be NBC's Top Figure Skating Team People & Personalities Fox Sports Needs Longer World Series MLB Files Opposition In Ongoing MASN Dispute Nate Silver Looks To Video To Raise Traffic Duke, SAP To Launch New Online Stats Page Brits Driving NBC Soccer Coverage In U.S. App Review: NHL For iPhone
Upcoming Conferences and Events
SBD/April 24, 2013/Media
HBO PPV Lands Broadcast Rights For Bradley-Marquez Fight; Showtime, CBS Prep For Floyd
Published April 24, 2013
STEPPING INTO THE SPOTLIGHT: USA TODAY’s Jon Saraceno profiles Showtime Sports Exec VP & GM Stephen Espinoza and notes he has "aggressively made moves to challenge HBO’s dominance” in boxing since joining the net 17 months ago. Last Saturday's Alvarez-Austin Trout fight “produced Showtime’s third-highest-rated boxing show since 2004 with a peak of more than 1 million viewers for the main event.” Espinoza said, “My task is to make this the best sports department I can.” However, Saraceno notes signing Mayweather is “his biggest bet,” as a lot “rides on the Mayweather deal in Espinoza’s second year” at Showtime. Mayweather and co-manager Al Haymon “pitched the deal to Showtime.” The net, “infused with cash from parent corporation CBS, was all-in." Showtime “hopes broader exposure of Mayweather along CBS’ platforms will deliver a more mainstream audience.” Their “shared goal is to continue to narrow the subscription gap” -- Showtime has 22 million subscribers while HBO boasts 29 million (USA TODAY, 4/24).
WEIGHT FOR IT: In Michigan, Josh Slagter reported CBS Sports Network “will be airing the weigh-in live” for Saturday's Mayweather-Guerrero fight, and will “show the postfight press conference.” The network also will “re-air many of Mayweather's recent fights, as well as Guerrero's past two victories” (MLIVE.com, 4/23).