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SBD/April 24, 2013/Media
HBO PPV Lands Broadcast Rights For Bradley-Marquez Fight; Showtime, CBS Prep For Floyd
Published April 24, 2013
STEPPING INTO THE SPOTLIGHT: USA TODAY’s Jon Saraceno profiles Showtime Sports Exec VP & GM Stephen Espinoza and notes he has "aggressively made moves to challenge HBO’s dominance” in boxing since joining the net 17 months ago. Last Saturday's Alvarez-Austin Trout fight “produced Showtime’s third-highest-rated boxing show since 2004 with a peak of more than 1 million viewers for the main event.” Espinoza said, “My task is to make this the best sports department I can.” However, Saraceno notes signing Mayweather is “his biggest bet,” as a lot “rides on the Mayweather deal in Espinoza’s second year” at Showtime. Mayweather and co-manager Al Haymon “pitched the deal to Showtime.” The net, “infused with cash from parent corporation CBS, was all-in." Showtime “hopes broader exposure of Mayweather along CBS’ platforms will deliver a more mainstream audience.” Their “shared goal is to continue to narrow the subscription gap” -- Showtime has 22 million subscribers while HBO boasts 29 million (USA TODAY, 4/24).
WEIGHT FOR IT: In Michigan, Josh Slagter reported CBS Sports Network “will be airing the weigh-in live” for Saturday's Mayweather-Guerrero fight, and will “show the postfight press conference.” The network also will “re-air many of Mayweather's recent fights, as well as Guerrero's past two victories” (MLIVE.com, 4/23).