Menu
Marketing and Sponsorship

Time To Hunker Down: Subway Signs NFL Prospect Jarvis Jones To Endorsement Deal

Subway yesterday announced it has signed an endorsement deal with former Univ. of Georgia LB Jarvis Jones, who is projected to go in the first round of tomorrow night's NFL Draft. Terms of the deal were not disclosed. Jones joins a large roster of NFL players sponsored by the QSR, including Redskins QB Robert Griffin III, Giants DE Justin Tuck, Lions DT Ndamukong Suh, Bills RB C.J. Spiller and Saints RB Mark Ingram. Fox NFL analyst Michael Strahan also endorses Subway (THE DAILY). The AP’s Barry Wilner noted Jones yesterday was at a Manhattan Subway restaurant “playfully posing for photos” with a food bust that “bears a remarkable resemblance.” He also “took a turn behind the counter making a few sandwiches.” Jones has been a “regular at the franchise restaurant since he was in middle school” (AP, 4/23). Jones appeared on NBC Sports Network’s “The Crossover” last night wearing a green Subway restaurant shirt and said of the bust, “That’s my twin right here, man. He took care of me today. It’s amazing, it’s great artwork, I’m loving it.” NBCSN's Dave Briggs asked, “Are you going to eat any of that later?” Jones: “No, I don’t think I will” ("The Crossover," NBCSN, 4/23). ESPN’s Stan Verrett said, “It’s pretty obvious why a sandwich chain would make a bust of a college football linebacker out of surprisingly low-fat smokehouse barbeque chicken. It’s because it’s so wacky we just couldn’t resist showing it to you." Verrett noted Jones' dreadlocks in the bust were "made of raisins” (“SportsCenter,” ESPN, 4/23).

SBJ Morning Buzzcast: May 1, 2024

Market isn't bullish on WBD after NBA report; Browns eye public support of facility and NCAA makes key hire over championships

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/04/24/Marketing-and-Sponsorship/Jarvis-Jones.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/04/24/Marketing-and-Sponsorship/Jarvis-Jones.aspx

CLOSE