SBD/April 24, 2013/Marketing and Sponsorship

Time To Hunker Down: Subway Signs NFL Prospect Jarvis Jones To Endorsement Deal

Jones is the latest NFL Draft prospect to have a bust made out of sandwich meat
Subway yesterday announced it has signed an endorsement deal with former Univ. of Georgia LB Jarvis Jones, who is projected to go in the first round of tomorrow night's NFL Draft. Terms of the deal were not disclosed. Jones joins a large roster of NFL players sponsored by the QSR, including Redskins QB Robert Griffin III, Giants DE Justin Tuck, Lions DT Ndamukong Suh, Bills RB C.J. Spiller and Saints RB Mark Ingram. Fox NFL analyst Michael Strahan also endorses Subway (THE DAILY). The AP’s Barry Wilner noted Jones yesterday was at a Manhattan Subway restaurant “playfully posing for photos” with a food bust that “bears a remarkable resemblance.” He also “took a turn behind the counter making a few sandwiches.” Jones has been a “regular at the franchise restaurant since he was in middle school” (AP, 4/23). Jones appeared on NBC Sports Network’s “The Crossover” last night wearing a green Subway restaurant shirt and said of the bust, “That’s my twin right here, man. He took care of me today. It’s amazing, it’s great artwork, I’m loving it.” NBCSN's Dave Briggs asked, “Are you going to eat any of that later?” Jones: “No, I don’t think I will” ("The Crossover," NBCSN, 4/23). ESPN’s Stan Verrett said, “It’s pretty obvious why a sandwich chain would make a bust of a college football linebacker out of surprisingly low-fat smokehouse barbeque chicken. It’s because it’s so wacky we just couldn’t resist showing it to you." Verrett noted Jones' dreadlocks in the bust were "made of raisins” (“SportsCenter,” ESPN, 4/23).
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